Very often ad agencies use composites.
With different techniques of image manipulation, several photos are put together.
This creates images that often can not be photographed in this way
like flying cars, a burning guitar, a witch in front of the gingerbread house.
Sometimes this can be simple changes
like filling an empty cup with coffee or sticking a logo on a box.
Many things must be thought of, such as color mood, lighting or shadow guidance.
Only then a picture looks realistic and pulls the viewer into it.
With appropriate light and background
a scene looks more interesting and takes the observer in another world.
Image content was partially created by other photographers or downloaded from stock image archives.
Links to the respective creator are displayed in the image description. Processing of all pictures by Bilderbastler.
Phone: +43 676 44 45 4 43